What we stand for

100% Vegan

From our glue, to our magnetic liner, and our faux mink lashes, every element of Cali products are 100% vegan-friendly.

We are cruelty free

We love animals, and couldn’t imagine ever harming them in the making of our products—so this one’s a given.

In fact, we donate 5% of all our profits to the World Wildlife Fund (WWF)—an organisation that cares as much as we do about animals, and preserving the natural world.

Gentle and non-irritating

We want you to wear your Cali lashes over and over again, so we’ve thought about how to minimise any potential irritants.

The glue we use is designed to be adhesive enough to keep your lashes firmly intact, and forgiving enough that when the time comes to take them off, you’re natural lashes won’t suffer.

We save you time

We believe that getting ready is the best part of going out, but not if it takes hours and hours! We’ve designed Cali lashes to be simple and quick to use, so you can spend more time out in the world, and less time in front of the mirror.